Founded in 2021 by French lawyer of Armenian descent Sevan Karian, Sardarapat FC launches its 2025/2026 kit campaign, marking a true back to basics ! The club headed to Armavir, the city where it all began, to unveil a kit that combines style, identity and XXL ambitions.
Armavir as a backdrop: a raw, arty and 100% authentic shoot.
Sardarapat FC today unveils its first home and away jerseys, simple but powerful pieces designed as a vibrant tribute to Armavir, its hometown, and to the Armenian identity that has shaped the club since day one.
The design draws its aesthetic from the materials that shape everyday life in the region: a main colour inspired by tuff, the symbolic ochre stone that colours the local architecture, and a beige that references the arid, desert-like terrain of the Armavir region.
The result? Two jerseys with a strong, contemporary and organic identity, blending cultural heritage and sports modernity.
An immersive photo shoot in the heart of the city
To reveal its first jerseys available for sale, the club chose a setting that is 100% Armavir: volcanic rocks, industrial metal sheets, ageing playgrounds and balconies, mineral streets…
A universe designed as a bridge between football, street culture and local life, where the jersey fits naturally into the daily lives of the inhabitants.
Beyond the pitch: a legacy
Designed to be worn on the pitch and on the street, this shirt reflects Sardarapat FC’s ambition to embody a style of football that is rooted, aesthetic and daring.
It is a shirt that speaks to both local supporters and Armenians around the world, affirming the club’s desire to proudly represent its territory, in Armenia and beyond.
On the back, the top of the shirt is subtly stamped with the Armenian flag, accompanied by the tagline “Born in Victory”, a direct nod to the Sardarapat monument, erected to commemorate the resistance of the Armenian people and the independence of its first Republic. Its massive tower and two winged bulls embody strength, courage and resilience. Thus, the shirt bears not only colours, but also a History: that of a people who rose up to continue to exist.
You can purchase new Jerseys right now by following this link store.sardarapatfc.am .
BORN IN VICTORY.